Real-time ad placements
A sponsorship by Y&R Tel Aviv, which was broadcasted in real time when Barcelona’s player was injured.
The ad says: A tough pain? Optalgin (Israel’s leading pain killer) for tough pains.
Nicely played!
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
UEFA Champions League - Sponsorship:
June 5th, 2009 at 2:53 amA sponsorship by Y&R Tel Aviv, which was broadcasted in real time when.. http://tinyurl.com/qzy72m