Obamafication: How the EU learns lessions in viral marketing

On the back of much obamafication attempts by european politicians, the EU has also made a quite an effort to reach younger voters across Europe on channels like youtube, myspace, facebook and others. This viral marketing effort is just one example of it, that probably has a bigger effect on voting behavior than local headshot photography we see on the streets here.

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About The Author

Alexander Wipf

Head of Strategy at Leo Burnett Frankfurt

Other posts byAlexander Wipf

Author's web sitehttp://culturalfuel.com

05

06 2009

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  1. Obamafication: How the EU learns lessions in viral marketing: On the back of much obamafication attempts by euro.. http://tinyurl.com/phn72z

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