Leo Burnett - Cultural Fuel

Google released Google Squared today, and as usual with out Google needing to advertise it, people go nuts about new stuff released by Google.

Essentially Google square takes your search results and contextualizes the search results with dimensions you can choose yourself. Pretty neat, and actually, pretty straight forward in terms of visualization. Calling it a revolution may be a bit excessive. It’s like Google search had a lovechild with Microsoft Excel.

For now, how Google Squared assembles the results of the square are a bit random in a way that doesn’t make it easier than google search to find specific things you are looking for. It may prove to be a more useful tool to get an overview of larger topics quicker for now. So it seems that we are getting a preview of where search might be going, not a final product.

Via Alina’s FB Stream

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