Hyundai / Genesis Coupe
South Korean car giant Hyundai launched an interactive microsite through San Francisco-based Goodby, Silverstein & Partners to promote the new-look Genesis Coupe.
Pro racing driver Rhys Millen hurls the car around a test track and the users can experience a white knuckle test-drive by switching between multiple camera angles, taking screenshots to store in an online gallery. An editing facility enables users to drag and drop clips into sequence to make a personalised film.
Hyundai also introduced its Assurance purchase promise: ‘Buy any new Hyundai and if in the next year, you lose your income, we’ll let you return it’.
See in www.edityourown.com
in: Contagious Magazine, nº18
It’s a really cool user-experience
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Alexander Wipf
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WOW, ‘Buy any new Hyundai and if in the next year, you lose your income, we’ll let you return it’.’
I’m both in shock and awe. I am truly curious how many cars this will help them to sell.
April 29th, 2009 at 3:29 pmHyundai / Genesis Coupe:
April 30th, 2009 at 3:46 pmSouth Korean car giant Hyundai launched an interactive microsite through San Francisco.. http://tinyurl.com/dxvpbb
now that’s something I’ve never heard of are they desperately needing sales that much?, but that’s obviously a good deal best ever
May 11th, 2009 at 6:23 pm