Leo Burnett - Cultural Fuel

Just in the last week I saw a surge of this type of Twitter behavior in my Twitter-network. I am not going to name people, to avoid looking like I am bashing them, in an outrageous attempt to copy their strategy.

Tell me if I am way off here, or if you think what I am saying is obvious and naive: In my research of strategies and tactics with which people try to increase their followership on twitter, I came across this, at first sight, counter-intuitive strategy: just bash the people that recently followed you.

You could say that this is one of the basic way Twitter works: when you post something interesting or controversial, people who disagree will join in and ultimately more people will follow you. However, the strategy I am describing works for people who have nothing controversial or interesting to share.

1) you post a tweet, and then wait until someone follows you because of it. For example: you post a funny video on apples and then get followed by an apple farmer. This would be an occasion to essentially retweet and ridicule the reason why this someone followed you. It is important that most of your followers and their followers would agree with your ridicule or find it funny. This way, if you gauged correctly, you get more followers because they think you are cool for bashing the follower or at least laughed at it, wondrously.

2) This is the more girly version: you just WAIT until someone follows you and then tweet to everyone, asking if they know this person, because you’re not sure about them, and you’re, like, totally worried, and stuff. Again, people might find this funny, and do the bashing for you and thank you for it by following you.

So essentially, if you got nothing to say, you can still go back to the high-school bully or girly way of making sure you are the most popular kid in class.

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