Leo Burnett - Cultural Fuel

What microblogging is to blogs, nanoblogging is to microblogging. In this viral, a fake company, called “flutter” presents its rip-off idea to twitter. The idea? Messages (tweets) which are 160 characters on twitter, are called “flaps” only 26 characters long. Why? Because people don’t have time to read that many characters.

Apart from being a funny commentary on the twitter messaging culture, I also think that sadly enough, there would be people out there who are interested in something like flutter.

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