Leo Burnett - Cultural Fuel

The new Meta-Social-Networking trend, German pre-launch at re:publica in Berlin: Do You POKEN?

Poken is sort of a smart businesscard. Find someone else with a Poken (which might look like a black panda, a bee, a cartooney skull or a tripleeyed monster), touch the little hands to each other, push the green blinking button to accept and the contect will be stored in the mini USB card that’s included. Later, just download the contacts to your online Poken-account and distribute to various social networks for further use. No more searching or typing out traditional business cards - provided the people you meet all poken.

Makes a cute Keychain-pendant, too.

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