Mini Viral: FAKE
One very common digital lifestyle behavior is to decry everything out there (especially viral advertising) that might be a “fake.”
Utilitizing this insight, the folks at Mini shot their own fun, and different, viral.
via @fwa
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
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Author's web sitehttp://culturalfuel.com
Mini Viral: FAKE: One very common digital lifestyle behavior is to decry everything out there (especially viral .. http://tinyurl.com/curr9d
March 27th, 2009 at 1:47 am