CRM business model for Twitter
It’s been an often-discussed topic: How will Twitter make money. Apart from the fact that I find it interesting that people always seem to care so much how someone else can make money, plus the statement that facebook is profiting from Twitter for free, I found an interesting tweet @tweetmeme. Jeremiah Owyang makes a business case for Twitter taking on a CRM role in 3 ways:
- Customers and insights from all stages of the purchase funnel
- Relationships: how people are connected and influencing others
- Managment: this is where the case is. If Twitter had a system for managing the user generated content it could offer what currently is offered by other companies: those who leech the data off Twitter for free.
Check it out, the comments on his post indicate a lively discussion for Twitter-philes.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Reading: CRM business model for Twitter: http://tinyurl.com/ckrh3n
March 23rd, 2009 at 8:44 amCRM business model for Twitter: It’s been an often-discussed topic: How will Twitter make money. Apart fro.. http://tinyurl.com/ckrh3n
March 23rd, 2009 at 9:38 amI like the idea that companies may start to at least use Twitter to listen in a new way, since so many aspects of response (call to action, alternatives, call centers) are largely ignored when budgeting for CRM programs. The emphasis always tends to land on the “What are we saying as a Brand’ side, rather than ‘How will we listen effectively?’ side of the supposed conversation.
March 23rd, 2009 at 6:42 pm