A very cheesy promotion
Cheetos is running a funny promotion through rich media ads and on their microsite - the Cheetos Lookalike Analyzer.
They give these incredibly detailed (and very tongue-in-cheek) directions for taking part in this analysis of your cheeto - asking you to tape it to a white piece of paper and then take a picture and upload it for the analysis.
And then they analyze the photo to determine what real-world thing the cheeto looks like.
Like the Venus de Milo for my upload. Of course I couldn’t let it end there, so I uploaded my picture of a cheeto that bears a striking resemblance to the Köln Dom, like so:
Wouldn’t you know it, they had a match! (Albeit with a relatively low match rate - kudos to their tech team.)
Source: Spotted online - rich media ad served up to me on the Mashable website.
This looks like the creatives started smoking the cheetos instead of eating them. However, I have to say that the unfathomability of the outcome of the picture analysis gets you to try it out a couple of times.
March 24th, 2009 at 10:10 amA very cheesy promotion: Cheetos is running a funny promotion through rich media ads and on their microsite - th.. http://tinyurl.com/d8oldn
March 24th, 2009 at 4:32 pm