Earth Hour: Switch off your lights for earth
To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Earth Hour: Switch off your lights for earth: To raise awareness, in 2007, our Leo Burnett colleagues in Sydney .. http://tinyurl.com/c9kujw
March 19th, 2009 at 9:33 amEarth Hour is really a good concept on how we could spend at least a few minutes of our time in remembering mother Eearth. people should be more aware and more caring of our environment now that we have Global Warming and Climate Change.
November 10th, 2009 at 10:23 am