Creative Technology
While reading a recent interview with Lars Bastholm about creativity, he speaks about how creative technologists are getting more and more involved in the creative process, and earlier and earlier.
A lot of the technologists here are really considered part of the creative team.
Often, we’ll also go down to the guys in tech and say, “You know what? We have this really crazy idea — is this doable?” The great thing about our tech guys is that normally, they’ll be like, “Huh. I can’t think of how to do it right now, but I’ll find a way to make it happen.” We never get a “No, that’s not possible.” We always get “I might not know how right now, but I will certainly crack that.”
This experience mirrors our own over the last several years in our agency, where it is clear that we have to stay ahead of what is being done technically, in order to continue to innovate creatively.
Creative Technology: While reading a recent interview with Lars Bastholm about creativity, he speaks about how c.. http://tinyurl.com/crmaro
March 18th, 2009 at 4:39 pm