Leo Burnett - Cultural Fuel

An analysis by Taly Weiss (of Trendspotting) on Twitter user behavior examines the social saturation and the saturation of content, as well as the Reciprocity of exchanges between users. For anyone who is looking into using Twitter, this might be an interesting read.

Here are the main take-aways:

1. Twitter users have a very small number of friends compared to the number of followers and followees they declare. This implies the existence of two different networks: a very dense one made up of followers and followees, and a sparser and simpler network of actual friends. The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followees.

2. A link between any two people does not necessarily imply an interaction between them. In the case of Twitter, most of the links declared within Twitter were meaningless from an interaction point of view.

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