Ego-branding benchmarks: Will strip for Penthouse if 100K people join my facebook group
Today, I was one of the last 10,000 people to be invited to join a group on facebook which has a sole topic: the lady who started the group will take off her clothes for Penthouse if she gets more than 100,000 followers.
It’s a pretty straightforward strategy of the “Lonelygirl” variety: use combination of social media plus male insight (in this case: i don’t care if I am being used to make someone else famous, as long as she takes her clothes off). That’s the oldest value propositions in the book. Still, it’s a pretty cheap and effective way to raise awareness for your career as a model, or actually to raise awareness for Penthouse (or whoever is behind it).
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
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Author's web sitehttp://culturalfuel.com
It might be effective career marketing but it takes womens rights down a notch, watch out for the glass ceiling missy!
March 5th, 2009 at 12:55 am