Leo Burnett - Cultural Fuel

Talking to our clients in these days, these questions always arise:

- How can I integrate Facebook into my campaign?

- What about an application or an ad?

- How does it work? And what about the costs?

Well, here is a quick introduction by ecommerce-guide.com that walks the reader through setting up a Facebook page for their brands.

But please note:

Being on Facebook doesn’t automatically mean that your brand wins. Even not instantly. It needs huge efforts to create a valuable network effect and to build a strong relationship with people. Thus, brands still need an engaging idea and have to give people a seat on the table.

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