Leo Burnett - Cultural Fuel

Nestlé Asks Consumers to Help Repackage Candies

Nestlè let their consumers vote for their favourite pack re-design across the Goobers, Sno-Caps and Oh Henry! brands. Consumers can vote on www.adeliciousdilemma.com  until March 6.  The online promotion is supported by a Youtube video.  The winning pack re-design will be on shelves by the end of the year.

[youtube=http://www.youtube.com/watch?v=eAmVixj40ZY]

 

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About The Author

Kornelia Hofmann

Other posts byKornelia Hofmann

Author's web sitehttp://culturalfuel.com

05

02 2009

by Kornelia Hofmann
posted in Design, Experience

2 Responses

1. 
   Gerald → http://www.dawaidawai.com
   
   

   I don’t know why, but somehow it feels boring.

   February 5th, 2009 at 2:42 pm
2. 
   Alexander Wipf → http://
   
   

   It’s a pretty good example of how brands try to use web2.0 and digital lifestyle insight and kind of failing at doing it right in the last minute.

   February 6th, 2009 at 4:31 pm