Lands’ End Lost Mitten Club
Lands’ End offers a great service that we from Leo Burnett call a human brand act that enables and ultimately transforms human behavior:
It is a human truth that if we buy a pair of mittens, we will lose one. Especially kids tend to lose them one at a time. Fortunately, Lands’ End sells single replacement mittens at half the price of a set. And shipping is for free.
It’s not a big thing and Lands’ End doesn’t shout it from the rooftops. But why is that service so difficult to find online and people have to use the phone to order? And what about socks?
Found in Noble’s Knickers Vol.8, the Trendletter by our Leo Burnett Planning friends from Chicago. Many Thanks from Mainhatten 
About The Author
Dirk Reinhardt
Other posts byDirk Reinhardt
Author's web sitehttp://culturalfuel.com
This is a brilliant idea. Absolutely brilliant.
February 18th, 2009 at 6:33 pmU.S.: lost mitten replacement by Lands End http://tinyurl.com/ada5z4
March 20th, 2009 at 8:30 pmlost glove last winter and love them, 95712,v#1780,b 4
October 6th, 2009 at 2:09 pm