Leo Burnett - Cultural Fuel

During Christmas time, Japanese mobile carrier DoCoMo featured in its stores fashion styles that complement its handsets.

According to CScout Japan, twelve fully dressed mannequins representing twelve colour variations of different Style Series handsets, were incorporating one item from the fashion brand to best accompany the gadgetry.

A great idea to affect fashion-conscious people. Furthermore, the article closes with the major conclusion: “Gadgets are no longer about what they can do, but what people ARE doing with them and how they intersect with our lifestyles in real ways.”

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