For the Love of Beer: Donating Carbs to Americans
Just found this website from Australia for Toohey’s Beer.
The idea is quite funny: Since Toohey’s only has 1/3 of the carbs, why not donate the other 2/3 to the people who love them the most: Americans. The website looks like a relief effort where you can pitch in and deliver carbs to a bunch of different US cities by flying a plane over google maps satellite photos and dropping the carbohydrate cargo.
I like this idea, because it is fun to make fun of Americans, but I wish the game was more fun and a bit more engaging. Also, I think a highscore ranking would do well in getting people to sign-up.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Hi Alex,
thanks for posting this “game” and a good point about the engaging nature of it. Actually, we had never meant this as a truly riveting “game”, it is more an innovative and playful way of “leaving a message”. You made me think of changing the intro wording, since the teaser seems to mislead,
the back story (TVC) btw can be found here:
December 4th, 2008 at 2:25 amhttp://au.youtube.com/tooheys
Btw, just found the Coke Xmas greeting using Google Maps
December 4th, 2008 at 7:54 amhttp://xmas.coke.com/lights/en_GB
no planes involved though…
Thanks Tim,
I had no idea you guys did this site. What a coincidence!
December 4th, 2008 at 12:06 pm