Melting Men for Environmental Awareness
The Red Cross Argentina dramatized the consequences of the global warming in a way that pedestrians who normally refuse to take pamphlets from a promoter could not ignore the melting man on the sidewalk. It is another example of “shockvertising” to get attention. Whether you like it or not, you simply cannot pass it……
Developed by Leo Burnett Argentina.
About The Author
Kornelia Hofmann
Other posts byKornelia Hofmann
Author's web sitehttp://culturalfuel.com
This is exactly the sort of tactics we need to start taking for environmental issues. I own a hauling company and you’d be amazed at the things people throw away. They just don’t think of the consequences of their actions. Shock tactics like this might finally get people to think before they act.
November 26th, 2008 at 1:42 amAhem, well-awarded and publicized ‘Melting Ice Cream Van’ to make people aware of Global Warming (by Glue Society in 2006). An idea they simply couldn’t pass…
November 27th, 2008 at 3:22 pmhttp://www.creativereview.co.uk/crblog/the-bible-according-to-google-earth/