Leo Burnett - Cultural Fuel

This was published by Adweek according to the latest report by Nielsen Online :  Kids and teens are exposed to far less with advertising than adults do while surfing the Web.

Nielsen’s analysis found that kids 2-11 endure the lowest level of ad clutter on the Internet, while the 12-17 group experiences the second lowest level, based on the company’s new “clutter expose” metric for online advertising. Meanwhile, the 65 and older Web surfing crowd sees more ads than any group, reported Nielsen, which found that higher ad clutter correlates with consumers’ ages.

 

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