City Buses As Interactive Outdoor
Ad Age reports that New York and Chicago are planning to refit hundreds of buses as rolling video billboards. The project is the latest work of Titan Worldwide, the outdoor advertising company that has focused aggressively on new digital formats that are transforming that business sector. The 12-foot-wide bus-mounted video screens are networked to a central computer and can be programming with a constantly changing schedule of commercials.
The schedule of images to be shown is controlled centrally, allowing for up-to-the-second content, such as number of seats left, happy hour/lunch hour/breakfast messaging, and other flexibility in terms of content. The busses will be GPS enabled - increasing the contextual possibilities based upon which part of town it is in - for example, changing languages based upon neighborhood.
Cynical note: It’s also likely to be noticed the most in the first few months, and rapidly ignored afterwards as just another invasion of our senses!
Source: http://adage.com/video/article?article_id=132095
Content AND Media Vehicle in Motion? I don’t vote for this one. It’s a sheer waste of efforts.
October 30th, 2008 at 8:34 am