Germany has the most passive Internet users
We found an interesting, if not shocking statistic in on Upload Magazin, which quotes a Forrester statisitic, claiming that German users are the most passive Internet users in comparison to the US, UK, France, Korea.
Inactive users are classified as people who are not one of the following of Forrester’s categories: Creators, Critics, Collectors, Joiners or Spectators.
In Germany 53% are inactive in comparison to the US with 25%, UK and France with 42%, and whopping 7% in South Korea.
The reasons for this human behavior is definitely worth researching. Is it German culture and history that keeps us from becoming active participants in social matters, or is it something more mundane?
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
I think they are all in deep thoughts, waiting to unleash their complete analysis of what the internet means.
you just wait and see, 2011 will be the year the Germans get busy in the tubes.
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