New Sony Bravia Ad “Domino City”
Found at Adverblog: a new Sony Bravia ad, called “Domino City”. This time, dominos are falling and the beautiful landscape of India is the scenery.
I agree with Martina Zavagno - “Nice, but not as impressive as the ones we saw before”.
One can compare it with an “one-hit wonder” - musicians also often fail to continue their success in the long run by repeating a memorable refrain within new songs. Okay, “Modern Talking” is an exception. Fortunately 
Tags: Sony Bravia
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Dirk Reinhardt
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The execution feels so much emptier than the others, as if the element of fun is missing. It may be that I’ve become accustomed to the formula, but I think it stems more from how they use people merely as set pieces.
In “Balls” and “Paint” there were no people, so the untraditional use of colour stood out more as the fun, surprising hero. In “Rabbits”, at least the people noticed the giant play-doh sculpture being erected. By using people who don’t react to the colour elements, the dominoes feel like they’ve been added in post and are no more than a nifty bit of After Effects.
October 16th, 2008 at 10:34 pmyeah, same same but different: Guiness Domino
October 19th, 2008 at 1:23 pmhttp://au.youtube.com/watch?v=IYL5ws18VZ8
another case of ATL creatives wanting to blow the biggest budget in the most exotic location, some things never change
To me the execution feels poor…the bouncing balls were breathtaking…
http://www.youtube.com/watch?v=2Bb8P7dfjVw
oh…some dramaturgy is missing:-)
October 22nd, 2008 at 6:48 pm