Leo Burnett - Cultural Fuel

SulAmerica is one of the largest insurance companies in the Brazilian market. For the old print medium,  they developed an involving way to dramatise how easily money is wasted: By opening the magazine a faked banknote is teared automatically.

Claim: ” SulAmerica prevents you from doing the same with the resources of your company.”

Advertsing Agency:MPM Advertsing; Creative Directors: Aaron Sutton, Jorge Iervolino; Creative Team: Jose Arnaldo Suaid, Augusto Coelho, Luter Son and Daniel Bronfen

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