KNGF Guidedogs and SpecSavers Promotion - Sunglasses / No Vision
Nothing is more convincing than a self-experience. This is the motivation behind the promotion “Sunglasses/ No Vision” which is a good example for an act related experience:
To create human involvement to the problems of permanent visual handicapped people, SpecSavers and KNGF Guidedogs developed a special pair of sunglasses with completely dark glasses. However, it looked like a normal trendy model. In 80 SpecSaver stores this sunglasses have been integrated in the racks with normal glasses. Whenever a customer tried one of these models, he experienced how it feels to be visually handicapped.
Agency: UbachsWisbrun JWT, Amsterdam
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Kornelia Hofmann
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That is very interesting. Only one thing they should have some glasses that shows how legally blind individuals see it’s something only one can experience to understand the various degress of blindness.
September 22nd, 2008 at 3:08 amI think thats a great idea. Something that could possibly be added onto this is an interview after the unsuspecting customer tries on the glasses. I’d like to hear some of the reactions of those who tried it on.
June 11th, 2009 at 12:24 am