Leo Burnett - Cultural Fuel

Some days ago I heard how my teenage-kids were very loudly amused by a YouTube video. It was a viral video from Haagen-Dazs the “Bee-Boy Dance Crew” which belongs to the “Haagen-Dazs Loves Honey Bees” campaign. Today I was surprised  when I saw the video on ViralBlog and read the following success message about it: 

In two weeks the “Bee-Boy Dance Crew” video was viewed over 2 million times online. In addition, it received more than 3,500 comments on YouTube and was “buzzed about” on more than 130 sites and blogs and over 11,000 forum discussion sessions. The video continues to receive a four-and-a-half star rating on YouTube.

Reason enough to publish it here:

Who is interested to know what ice cream has to do with honey bees has to view the following homepage:

Haagen-Dazs - Help the Honey Bees

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