Leo Burnett - Cultural Fuel

This idea seems to be a big one - having experience with the make IKEA without communicating it. The swedish company launched 3 days ago a viral plattform showing Nils waiting for the IKEA catalogue - live, in color & with sound. Likely, there’s no better experience to see people NOT having any IKEA furniture at home.

For me it’s the first viral idea which is really interactive and authentic. You can call, mail and send letters to Nils - Entertainment for all voyeuers & Big Brother fanatics.

http://www.warte-bis-september.de/

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