Leo Burnett - Cultural Fuel

The report “Hype Cycle for Emerging Technologies, 2008″ by the research institute Gartner; Inc. highlights 27 emerging technologies. Gartner forecasts that eight of these technologies and trends will have a substantial business impact in two to five years. Some of these trends are:

Green IT — Along with broader societal pressure for environmentally sustainable solutions, IT has the opportunity — and in many cases, a requirement — to improve the “greenness” of its own activities, as well as to contribute to broader company and industry environmental initiatives.

Cloud computing — As companies seek to consume their IT services in the most cost-effective way, interest is growing in drawing a broad range of services (for example, computational power, storage and business applications) from the “cloud,” rather than from on-premises equipment. Many types of technology providers are aligning themselves with this trend, with the result that confusion and hype will continue for at least another year before distinct submarkets and market leaders emerge.

Social computing platforms — Following the phenomenal success of consumer-oriented social networking sites, such as MySpace and Facebook, companies are examining the role that these sites, or their enterprise-grade equivalents, will play in future collaboration environments. The scope is also expanding to incorporate the notion of social “platforms,” or environments for a broad range of developers to build on the basic application.

Video telepresence — High-end videoconferencing systems (for example, from HP, Cisco, Teliris and others) that utilize large, high-definition (HD) displays and components to show life-size images of participants in meeting rooms or suites have proven significantly more effective than earlier generations of videoconferencing technology in providing a strong sense of in-room presence between remote participants. High cost is currently the barrier to broader adoption.

Microblogging— Pioneered by Twitter (although other services such as FriendFeed or Plurk are also available), microblogging is a relatively new addition to the world of social networking, in which contributors post a stream of very short messages (fewer than 140 characters) providing information about their current activity or thoughts, which can then be subscribed to by others. The phenomenon has caught on among certain online communities, and leading-edge companies are investigating its role in enhancing other social media and channels.

” Following the trend of the last few years, many of the new entries on this year’s Hype Cycle, including microblogging, social networking platforms and cloud computing, are making their impact in the consumer world before they hit businesses,” Ms Fenn from Gartner said. “Other technologies that have passed the trigger where they start to be interesting to businesses include 3-D printing, surface computing, augmented reality and mobile robots. We expect early adopters to start applying these in novel ways and driving new classes of application, such as using 3-D printers to dramatically change the supply chain by creating products and replacement parts at the point of need.”

Ms Fenn is co-author of Gartner’s upcomming book “Mastering the Hype Cycle: How to Adopt the Right Innovation at the Right Time”. (Press release Gartner 2008 )

via

Read more to this topic

Tweet This Post