Polo by Ralph Lauren plans to launch shopping by mobile phones
Polo by Ralph Lauren plans to launch a ecommerce mobile phone site that enables customers to shop directly from their mobile phones.
They want to be the first luxury retailer to launch a mobile commerce site, stayingin front of the trend that they see coming from Asia to the US
They are preparing to use 2D barcodes codes in print ads, mailings and store windows in the near future (perhaps later this month). Of course, until pre-installed bar code readers are widely available on camera phones, consumers will have to download software to be able to scan the codes and be redirected to the Ralph Lauren web site (more on Ralph Lauren’s barcode efforts at their site).
Download the NeoReader to your iPhone and start interacting with Ralph Lauren QR codes.
August 16th, 2008 at 7:45 amor iDecode as well - which reads QR and data matrix codes
August 16th, 2008 at 3:13 pmiDecode keeps crashing on my iPhone whenever I try to read a QR code : (
The NeoReader works great and can quickly & easily read QR codes. Highly recommend.
August 17th, 2008 at 7:57 pm