Leo Burnett - Cultural Fuel

UK Agency Republic brings the car make smart with a promotional website online. It seems that smart got a handful of insights of non-smart-drivers about the misconceptions and customer prejudices of the small city runabout. So the user passes a journey through themes like comfort, safety, space and fuel consumption and smart’s features in a british humorous way.

The site demands interaction and decisions, shows other users’ behaviour and presents the answers of the putted questions in amusing experiments. Excellent implemented: sales support, possibility of direct contact and lead generation at the end of the experiment process - well done!

So, who would you call if your smart has a meeting with a wrecking ball? The ambulance or a mechanics? Decide by yourself!
http://www.truthaboutsmart.co.uk

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