Leo Burnett - Cultural Fuel

Last week we wrote about Beer Powered cars, now it’s time for fast food powered gas. Aparently, it is possible to power cars with anything that is unhealthy for you. We quote Brandelastic:

The logical bridge between the McDonald’s brand and police squad cars would seem unbridgeable, at least until this summer. That’s when a pilot project is getting under way in the Philippines that would put used cooking oil from the fast-food giant into hybrid-fuel vehicles. The cars will run on a mixture of 40 percent diesel and 60 percent cooking oil, donated by McDonald’s.
“It’s a win-win situation for us because we will both benefit,” Agence France Press quotes a police chief in Manilla. “The cooking oil of their Makati stores will be re-used and the Makati police will use it as a component for their biodiesel and also save money.

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