Esquire Magazine Debuts E Ink
In their October anniversary issue, Esquire’s cover will feature a electronic paper cover. All this tech costs a little bit to produce, so they have Ford as a co-sponsor of the issue, with additional digital advertising from Ford on the inside of the magazine cover.
They’ll need to refridgerate the issues before they get to the newsstands to conserve battery power (and they’re already catching flak over that), and should have enough charge to last for 90 days.
Photo: BoingBoingGadget mock-up
With this kind of technology, combined with personalized issues that we have seen in other applications, how long before you can have your subscribed issues completely customized for you? Oh wait, I guess you can already do this online. Hmmmmm.
The electronic cover will be used in 100,000 newsstand-bound copies, out of an overall circulation of about 720,000.
Sources: http://www.boingboing.net/2008/07/30/esquire-hack-our-epa.html http://www.nytimes.com/2008/07/21/business/media/21esquire.html?_r=1&oref=login
