The Carling iPint
If you haven’t seen it, ask your friend with an iPhone.
It blurs the lines between advertising and mobile applications. It is a game that uses the iPhone’s accelerometer to slide a pint by various obstacles down a bar and into a patron’s hands. Once you do this, your phone turns into an empty glass which fills with Carling beer, ready for you to drain it, virtually.
The application was created by Beattie McGuinness Bungay, who worked with the Swedish developers Illusion Labs. Incredibly viral (well - OK, it could be more viral if you could easily put it on ANY phone…), and a great bar game to boot.
Source: http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-872637.html
