Leo Burnett - Cultural Fuel

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Brand extension has always been a technique for creating new brand experiences. Oftentimes it’s just about labeling familiar experiences by putting them under a new umbrella. But this one is an example for claiming a completely new territory: gaining access to an experience that everyone knows - but only via images and mass media. Tickets cost $200,000 and deposits start from $20.000. Booking: Virgin Galactic 

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