Shockvertising: Alcohol knows your limits

The British Government developed a “shocking” publicity campaign against alcohol excesses of young brits . The campaign shows disgusting consequences of alcohol abuse in a way which appeals to the young target group . The question is if this shockvertising campaign has more effect than the boring campaign “Don’t drink and drive” or “Keine Macht den Drogen” .

[youtube=http://www.youtube.com/watch?v=T8vCUSD6nuc]