GM cars powered by beer…
When the Democratic National Convention descends upon Denver later this summer, a fleet of vehicles provided by General Motors for the event won’t be using just any ordinary fuel. Instead, the flex-fuel cars will run on clean-burning ethanol derived from waste beer produced at Molson Coors‘ Golden, Colo., brewery.
Whereas most ethanol is based on corn, Coors produces about 3 million gallons of the stuff each year from beer that gets lost during packaging or is deemed below quality standards, for one reason or another. Coors says it is the nation’s first major brewer to convert its waste beer into ethanol, having begun the practice back in 1996 using a facility owned by Merrick & Co. Turning the waste beer into ethanol eliminates about 70 tons of VOCs (volatile organic compounds) from Coors’ emissions annually, it says.
At the convention, the GM fleet—which includes vehicles with biofuel capabilities and hybrid technology—will run on a mixture of fuel combined with ethanol from the Coors facility. The cars will provide transportation for numerous delegates, staff, members of the media and other special convention guests. Of course, in addition to the ethanol sponsorship, Molson Coors will also provide real, drinkable beer for select convention events—perhaps just as important as powering its cars… 
Website: www.molsoncoors.com
Source via: http://www.springwise.com/automotive/waste_beer_to_power_convention/
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Awesome use of a waste product. And people say booze and cars don’t go together!!!
July 24th, 2008 at 1:44 pmYour blog is interesting!
Keep up the good work!
August 16th, 2008 at 2:11 pmwell the E10 was being used here is made of ethanol they claimed it to be much more clean environment fuel its even cheaper, but too bad only limited gas station has it, its nice to know they’re even modifying this technology.
May 11th, 2009 at 4:53 pmDon`t drink and drive gets a new taste. Would love to see more cars using a waste product.
kind regards,
June 26th, 2009 at 5:23 pmoto
I cant’t drink and so my car
July 14th, 2009 at 12:52 amIn Brazil 78% of public transport and taxi use ethanol, so…
November 17th, 2009 at 1:37 pmInteresting, when there will be the lack of wheet, what will be used for automotive power source? I think people would rather think about other source like electicity. Water is bad variant as well. Think about it!
December 8th, 2009 at 4:42 pmLOL now the advocacy “Don’t drink and drive” is not applicable here. As long as the GM cars are the one who will drink beer not the driver itself. Now motorist can follow the road Law while having beer, but not for them but for their cars.
July 13th, 2010 at 8:56 am