BMW lolita advertising
Okay. There has been some sexy car advertising out there before, whether it is VW Helga or some of the Cadillac models, but now BMW is 
entering the fray as well. It’s pretty shocking for a pretty conservative German brand, such as BMW. And, to be honest, it’s kinda krass., especially with the tagline “You know you are not the first”.
However, it is arresting (which hetero male would not succumb to a Lolita ad?) and of course, the target of overspending and objectiving materialistic social climbers trying to score a used BMW is probably addressed fairly well.
The jury is out.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
Any information on your sources though?
December 3rd, 2009 at 5:32 pmYea definitely a bit different than the “Ultimate Driving Machine” ads but intriguing nonetheless. Wonder what will be next.
January 20th, 2010 at 9:24 amBMW has set themselves apart from other manufactures with there new ad style.
October 13th, 2010 at 6:16 pmbmw looks like something new by their ad.
February 28th, 2011 at 8:44 am