Adidas Shirt Swap
A cute guerilla idea by Adidas, staged in Holland. People are asked to swap their shirts as footballers do. Iniatiated by the guerilla crew, outside people suddenly join in, while the whole thing is devoid of advertising.
About The Author
Alexander Wipf
Head of Strategy at Leo Burnett Frankfurt
Other posts byAlexander Wipf
Author's web sitehttp://culturalfuel.com
