Hi everyone, sorry the February report is a little late, but we still hope you have lots of fun browsing through the trends, insights and inspirations we’ve come across in the past month! Happy reading!
Just came across this spot from Australia that would make most parents chuckle. It’s for Aldi’s lunchbox program, a nice example of what retail brands could start doing a lot more in other countries as well. Of course it’s trendy to go outernet and sometimes it seems like agencies and marketers propose outernet ideas just for the sake of it. But married with a seasonal occasion that helps stressed parents, this idea has legs of it own and may keep parents involved with the brand on an ongoing basis.
Hello everyone and happy new year! Here’s 2012’s last Cultural Fuel Trend Report. We hope you have fun and get inspired by creative ideas, trends and insights that we came across.
Please read Rick Liebling’s great article on the Fast Co website, where he warns: WAIT A MINUTE MAKERS: BEFORE AGENCIES CAN “MAKE THINGS” THEY NEED TO CREATE “MAKEABLE IDEAS”.
It is becoming clearer that the ages-old model of coming up with the :30 spot for the ‘center’ of the campaign will never enable your agency to deliver the kind of ‘things’ that become part of people’s lives.
Rick makes especially solid points about how this shift in the end-game demands wide-reaching change across the company - a new way of thinking for not just creative but also for senior management, HR, accounts, and planning. And the core team has to make way for another member or two - which does tend to ruffle feathers - let’s be honest.
Are you set up to make things? What’s holding you back?
Does your Channel Strategy get in your way? You know that channel strategy is important? But you also know it don’t matter a hoot when the channel (however limited) isnt designed right?
Look at benchmarks:
thanks to Joe Kehoe for reminding us of channel design simplicity.
Hey guys, here’s last month’s Cultural Fuel Trend report. We hope you enjoy browsing through the creative inspirations, trends and opinions that we came across!