Leo Burnett - Cultural Fuel

Seen it before a million times. If anything sells cars better than sex, it’s parental feelings.

But then again, it works.

Happy Father’s day.

Wow. Thanks everyone for your continued interest in our Blog. Even though we’ve had 2 slow months on the blog, Edelman Bloglevel gave us good marks for your visits and interest in our monthly newsletters, making it the 2nd most influential Agency Blog in Germany right now according to NeueWerbung.org.

Thank you! Now lets go for #1

The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, which launched 30 April 2012, runs on JCDecaux’s large format e-motion screens and encourages passers by to get involved in the advert by controlling the scene using their mobile phone.

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Hi everyone, here’s the latest Trend Report from last month with lots of exciting inspirations and trends for you to take a look at!

Social Shop Research Overview

Privacy issues and oversharing of personal information on social media platforms have always been a bit of a delicate topic, where particularly Facebook has been repeatedly under fire. However, the concept of sharing personal data has now taken a bit more of a serious and thought provoking note.

Mark Zuckerberg announced at the beginning of the week that Facebook has added an organ donor status to its Timeline view. Users can add where and when they signed up and share their donation stories. “[W]e believe that by simply telling people that you’re an organ donor, the power of sharing and connection can play an important role,” the company wrote in a blog post. The feature also allows you to find a link to an official donor registry in your area.

Could social media actually have the power to save lives?

For more info, check the source link below: https://www.facebook.com/pages/Organ-donation/105491556152132

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Venturebeat has an editorial on Sprinklr as up and coming social media analytics tool. Apparently, they have matured quite a bit. The company’s statement that its smaller base of clients is intentional seems a bit like an attempt to make a positioning out of a weakness as a market player, but you never know.

Reminiscent of the Canal+ Commercials, TNT has their own, and more action packed version out to create awareness for their Drama Series.

Quite kick-ass, I must say.

Via Florian Geiger

You can also download the March edition as a pdf file here: Cultural Fuel Trend Report March 2012